pizza combat
pizza combatA wildly delicious competition
with a digital soul
A custom digital platform that turns a pizza competition into a gamified, interactive experience.
Voting, rankings, and interactive tools, all in one place.
Scope of Work
- Research
- Interaction
- Brand strategy
Services
- Interactive tools
- Web development
- App development
- UX/UI design
- Tech integrations
- Security
- Project management
The Challenge
Transform a local pizza competition into an engaging, scalable digital experience that’s exciting for both participants and the public.
Our Solution
We built a custom platform with live voting, real-time rankings, turning a food event into a gamified, high-impact experience.
A nationwide voting system with live rankings
We developed a scalable platform to let users vote for Spain's top 18 pizzerias. Voters could see real-time rankings based on a custom scoring logic — and we collected key audience data in the process for future campaigns.
Seamless and secure web app voting
We designed a mobile-first voting app that prevented cheating and encouraged completion with a frictionless UX. Rankings updated in real time, and selected participants received a prize redeemable via a unique QR code.
Dynamic Pizzeria Profiles
with Self-Managed Content
Each selected pizzeria had its own profile featuring an Instagram-linked video, allergy-safe menu, and voting access. Since data changed from one event to the next, we created an internal panel allowing pizzerias to update their content while keeping visual consistency across the platform. Post-event photos synced automatically with relevant gallery sections across the site.
Automated City Reveal
System
To keep the suspense alive, we built a smart system that let the client schedule the reveal of each new event city. Once a date was chosen, the countdown triggered automatically and updated related content across the site — reducing human error and coordinating dozens of interdependent variables with zero friction.
Behind every click
a crowd, behind
every slice a story
Branded video experience for sponsor integration
We integrated Pepsi as an official sponsor through a user-generated video system. Attendees were invited to record a short video during the event, with selected clips displayed on massive event screens. Users could then choose where to share their branded video — boosting visibility for both the event and its sponsors.
Enterprise-grade CMS
Customizable content models, role-based access, integrations and white-labeling for fast, scalable delivery.
